Niche is key to success in the central London serviced apartments sector.

Roy McKenzie of London Serviced Apartments Ltd receives Cheval Residences Special Achievement Award Roy McKenzie, the founder and owner of London Serviced Apartments Ltd has received the Cheval Residences Special Achievement Award at their 30^th Anniversary Party in London in recognition of the business generated over the past decade. “It was, of course, a great surprise for me and I am deeply honoured”, commented McKenzie. “We are a small company and I believe this demonstrates the importance of defining your niche. Do one thing and do it well – just like Cheval.” Cheval Residences provides luxury serviced apartments throughout central London, from Knightsbridge and Chelsea through to The City of London, with a focus on choice and service. London Serviced Apartments Ltd was founded by former corporate lawyer, Roy McKenzie in 2000 with the aim of providing the best service in an embryonic London serviced apartments market. For further information, please contact: Roy McKenzie, London Serviced Apartments. Tel. 020 8520 0244 [email protected] or visit www.londonservicedapartments.co.uk Follow on Twitter: London Serviced Apartments