London is a dynamic and vibrant city, where the energy and vibes can vary dramatically from one tube stop to the next. It is a place where historical landmarks rest comfortably next to contemporary art, where you could just as easily wander into a traditional pub as you could a fine dining restaurant.  There are a myriad of cool places to stay in London – so how do you choose?

Staying in one of London’s vibrant neighbourhoods offers an authentic taste of the city’s dynamic culture. If you are deciding where to stay in London, this guide will summarise the vibes so you can make the right choice for your trip.  

 

Shoreditch: The Creative Epicentre 

an evening view of boxpark in shoreditch

Shoreditch is the beating, creative heart of London. From thrifty, unique clothing, to street art and cutting-edge bars and restaurants, Shoreditch is the perfect spot for suburban creatives and champions of independent industry.  

Boxpark, a pop-up mall made from shipping containers, hosts a variety of independent retailers and eateries. For coffee aficionados, Nude Espresso offers ethically sourced brews, while The Owl & Pussycat pub provides a cosy spot for evening drinks. 

Where to stay in Shoreditch: Consider a serviced apartment near Brick Lane, placing you steps away from vintage shops, curry houses, and the vibrant Columbia Road Flower Market. 

 

Camden: Eclectic and Energetic 

Camden is famous for its alternative scene and its important part in punk history. Its iconic market showcases everything from the works of local artists to handmade jewellery and street food. It is a hub of musical history, with iconic bars and clubs frequented by some of UK music’s most famous names.  

While Camden is undoubtedly a tourist hotspot, it’s unique energy is certainly worth braving the crowds for. 

Where to Stay in Camden: Opt for a serviced apartment overlooking the canal, blending tranquillity with proximity to Camden’s bustling streets. 

 

Brixton: A Cultural Melting Pot 

Brixton is an example of the best Britain. It is a diverse and culturally vibrant part of London where you will never be short of something to do. Brixton Village and Market Row are home to a myriad of eateries, from Caribbean jerk joints to vegan cafés. The Ritzy Cinema and O2 Academy offer entertainment options ranging from indie films to live concerts. It is undoubtedly one of the coolest places to stay in London.  

Where to Stay in Brixton: Choose a serviced apartment near Windrush Square, immersing yourself in Brixton’s vibrant community and history. 

 

Notting Hill: Picturesque and Chic 

Experience charm and history in the neighbourhood of Notting Hill. Portobello Road Market is a treasure trove for antique lovers, while the Electric Cinema offers a luxurious movie-going experience. The famous Notting Hill carnival is another way to experience the incredible diversity of London, celebrating Caribbean identity and heritage in an incredible display of music, food and dancing.  

Where to Stay in Notting Hill: A serviced apartment in Notting Hill provides a serene retreat with easy access to boutique shops and quaint cafés, but don’t miss the carnival!  

 

Hackney Wick: Industrial Cool 

Once an industrial area, Hackney Wick has transformed into a haven for artists and creatives. The area is dotted with studios, galleries, and riverside bars. Crate Brewery, housed in a former print factory, serves craft beers and pizzas with canal views. 

Where to Stay in Hackney: Serviced apartments here offer a unique blend of modern living spaces within repurposed industrial buildings. 

 

Why Location Matters 

There is so much to see and experience in London and despite wonderful public transport options, you simply cannot see it all in a day. So, what matters to you on your trip? What action do you want to be close to?  

Beyond the convenience of nearby attractions, by choosing the right location you’ll gain insight into the city’s diverse communities, culinary innovations, and artistic expressions. Each area offers its own rhythm and character, turning your stay into a cultural immersion rather than just a visit. 

 

Unique Serviced Apartments in London 

We offer curated collections of serviced apartments in some of the coolest places to stay in London. From cosy flats to artistic loft spaces, create a home away from home and the perfect hub for your trip. 

Experience London authentically by choosing a serviced apartment that places you at the heart of the city’s coolest locales. Get in touch today and find the coolest London stay. 

LUXURY HOMES: We have a collection of professionally managed serviced, carefully curated, boutique and luxury homes in and around Central London.
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